I don’t know how many times I’ve heard women say they can’t get their husbands or teenaged son’s to wash their face…or if they do it’s with a bar of harsh soap while in the shower and with no proper technique for thorough cleansing and exfoliation. And if their shower is typically in the morning…it would take an act of God to get them to wash their face at bedtime.

Men need a clean, exfoliated face but they are less likely to be proactive or resolute about it. This is why we need to make it easy for them. Or if you’re a guy…I’m going to make it easy for you!

In order for men to have a sexy more youthful appearance they too need to take care of their skin. And I’m not just talking about shaving! Although that definitely helps! I’m talking about a basic regimen (and it can be easy) that consists of cleansing, hydrating, and protecting.

But today we’re going to take baby steps and start with the basics. A clean face! So I thought I’d share with you the easiest most effective tool/product I’ve found for men to achieve a deeply cleansed and healthier face.

ARCONA Efficiency! I chose this cleanser because it’s from the superior brand ARCONA. It’s a bar type soap (which it seems most men prefer), it thoroughly cleans and minimizes pores, maintains the pH balance, is recommended for all skin types and it reduces fine lines and wrinkles! It’s chocked full of antioxidants and is considered a natural product.