Actress and supermodel Josie Maran is a busy lady these days. Not only is she a mega star who has graced many magazine covers, she continues to soar in other business pursuits as well. Just like beating the odds of becoming a supermodel (at a height of only 5’8”) the beautiful model has beaten the odds in business, as well. Her name alone is a brand (in essence) so it makes all the sense in the world that the beautiful Maran is founder and “Chief Eco Officer” of Josie Maran Cosmetics.

Her longstanding career in fashion, film and modeling has afforded her not only an education in makeup and cosmetics along the way, but also the realization that she had a real passion for it. And being that Maran had long been extremely environmentally friendly and socially aware as well as a proponent for living a healthy and organic lifestyle, she soon realized there was a real niche missing in the cosmetics world. That being, a makeup and cosmetics company that was socially and environmentally responsible as well as offered products that are good for your skin. And alas, in 2007 Josie Maran Cosmetics was launched and has become a highly successful cosmetics company.

Maran’s slogan for her company is “Luxury with a Conscience.” Josie Maran Cosmetics only uses “pure, gentle, non-toxic and eco-friendly” ingredients and yet at the same time it is a very luxurious and sophisticated brand. I have to say that it is indeed a perfect and winning combination!

The brand seems to revolve around precious Argan Oil which is what the beautiful women of Morocco have used for hundreds of years. The 100% organic oil is rich in vitamin E, antioxidants and essential fatty acids and has long been known for its beautifying benefits for skin and hair. It has been referred to as “liquid gold” and I’d say that name is right on point…and by the way…so is the lovely Josie Maran!