There is more demand for natural skin care products these days. I'm curious to know what typically drives consumers to natural lines. Is it the fear of potentially harmful chemicals? It is the desire to be environmentally responsible? Is it about animal testing?

I personally am an animal lover. If you purchase a natural product, you know you are not hurting animals.

For me it's all of the above. It seems that articles warning us of potentially harmful ingredients are appearing more frequently than ever. For those of us who look for natural and/or organic foods, it makes sense to use personal care products which avoid harsh chemicals. Natural ingredients aren't quite enough though, I also want recycled/recyclable packaging - or even biodegradable - and I choose not to do business with companies who test their products on animals.